• Pricing
• Promotions
• Segmentation and Strategy
• KiniMetrix®
• Marketing Process Design
• Sales Incentives

Sales Incentives

Merely devising a robust strategic and tactical plan, and implementing metrics to measure progress, are usually not enough to achieve maximum results.  If an organization’s sales goals are not aligned with individual incentives in both marketing and sales, most businesses will never realize the fullest potential of their goals.

Together with our client teams, we help develop the fundamentals of a robust incentive plan, incorporating the following characteristics:

• For the sales organization:  metrics that incorporate keys factors like unit volume and price – the two items that the sales organization can directly truly influence.
• For the marketing organization:  metrics that incorporate unit-volume, price, and product development goals.
• For both the sales and marketing organizations:  incentive plans that are completely aligned with the goals of the company, including well thought-out profit margin incentives.