Services
Our advisory services span many of the key areas of marketing, and focus on delivering real, actionable, and measurable results.
Pricing
Pricing is the most impactful profit lever on the bottom-line in a business. Yet, most businesses have neglected to take a structured look at how they might improve it.
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Promotions
Promotions can be an effective way to acquire new customers or rapidly increase sales with existing customers.
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Segmentation and Strategy
Our approach to segmentation starts with carefully determining the underlying goal. Once we have established this purpose, we use a blend of analytics and market research to develop the right segmentation.
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Kinimetrix®
The product of close to 10 years of research and development, our patent-pending price-yield and volume-yield measurement methodologies robustly, accurately, and completely measure price and volume performance in any organization, isolating the effects of shifting customer mix, product mix, and unit volumes.
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Marketing Process Design
Many advisory firms are great at determining the "right answer" for their clients, but for most companies, the challenge lies in actual implementation. In order to ensure proper execution of any marketing initiative, a business needs to design and instill well thought-out processes in the company.
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Sales Incentives
Merely devising a robust strategic and tactical plan, and implementing metrics to measure progress, are usually not enough to achieve maximum results.
If an organization's sales goals are not aligned with individual incentives in both marketing and sales, most businesses will never realize the fullest
potential of their goals.
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